If you are running an online business, then conversion is an important factor for your business. We all try to promote our business and get conversion in our own ways.
Marketers are trying their best to get maximum conversion by offering many customer attractive schemes and offers. But not every marketer gets success in achieving good conversion rate. learn how to increase your website conversion rate so for learning how to increase conversion rate join the best digital marketing institute in Delhi.
In this article, I am going to list down some of the warning signs which indicates that you are getting the low conversion on your business website.
Getting High Bounce Rate
Bounce rate is inversely proportional to the user experience and conversion. It is the percentage of people leaving the website immediately after viewing the first few pages. There are lots of factors that affect the bounce rate of any website.
Maybe your website loading speed is too high, maybe there are many ads that are annoying the users or the content of your website does not appeal to your visitors. Therefore, try to reduce the bounce rate of your website to get more conversion.
Getting Less Sign-Ups
Online business totally depends on the reliable data about their customers. Registration service helps marketers to get users data. They can use this data to make more customer targeting strategies. But what happens if they are not getting a good number of sign-ups.
What happens when users land onto your website with a specific task on their mind and if they have to face long registration forms? They simply prefer to leave the website without signing up. This results not only in high bounce rate but also leads to low sign ups.
Social sign in is the solution to the above-mentioned problem. Social sign in reduces the hurdle of signing in by allowing users to log in to the website using their existing social media account. With the help of social sign in, the user can explore more content of your website and this may improve the conversion.
Traffic is Decreasing Day by Day
Traffic is must for your website. A good marketing campaign should result in constant or regular traffic till the last moment of the campaign.
There are many techniques like SEO, SMO and sending Press Releases to create some noise about your campaign. Because more the traffic on your website, more will be the chances of conversion.
Getting Views But Not Conversions
You are getting a huge amount of traffic on your website but there is very less conversion.
This happens because you are not targeting the right audience. You need to target different types of users or customers for different types of campaigns.
Services like social analytics will help you to find out the social behavior of your customers. You can use this data and make policies accordingly to get more conversion.
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